In 2025, employers know that hiring isn’t just about impressive resumes and skill sets. The best hires are those who align with your company’s culture and values while bringing their expertise to the table.
What does “cultural fit” actually mean?
It’s about finding candidates who naturally align with your organization’s mission, values, and way of working, people who will thrive in your environment, collaborate effectively, and drive your vision forward.
Why does this matter? Because even the most qualified employees may underperform or disengage if they can’t connect with your company’s culture. Conversely, employees who resonate with your values tend to stay longer, perform better, and contribute to a positive work environment.
Why Use Video Assessments for Cultural Fit?
Video assessments are an effective and scalable tool for evaluating cultural fit while maintaining a personal, human-centered approach in your hiring process.
They allow you to:
- Send structured questions for asynchronous video responses
- Assess soft skills and communication style
- Evaluate consistency across candidates
- Save recruiter time while focusing on quality insights
By incorporating cultural fit questions into your video assessments, you can identify candidates who will excel in your organization while maintaining hiring efficiency.
Universal Values to Assess
While each company’s culture is unique, most organizations value:
- Honesty and integrity
- Collaboration and teamwork
- Openness to change
- Leadership potential
- Innovation and creativity
- Resilience and adaptability
These questions will help you evaluate these values effectively.
22 Cultural Fit Questions for Your Video Assessments
Their Core Values
1. What is your ideal working environment?
2. Which of our company’s values do you identify with most, and why?
3. Tell us about a workplace environment you didn’t like. What didn’t work for you?
4. What motivates you to work at a company?
5. Share an ethical dilemma you faced and how you resolved it.
Teamwork and Collaboration
6. Do you prefer working alone or in a team? Why?
7. Share an example of poor teamwork and one of effective teamwork. What made them different?
8. Do you prefer to mingle with people or keep to yourself?
9. In your view, what should employee relationships look like?
10. How do you approach disagreements with seniors? Share an example.
Leadership Skills
11. Share a time you were in a leadership role. What was your approach?
12. Share a time you were in a leadership role. What was your approach?
13. Share a time you were in a leadership role. What was your approach?
14. Share a time you were in a leadership role. What was your approach?
Tech-Savviness
15. How do you incorporate technology into your work? Which tools or apps help you most?
Openness to Change
16. Are you a risk-taker or do you prefer playing it safe?
17. Do you prefer sticking to convention or being innovative?
18. How would you handle resistance to a new idea in the workplace?
Passion and Commitment
19. Do you believe in doing just what’s required, or going the extra mile?
20. How do you manage multitasking?
21. How do you prioritize your tasks?
Resilience
22. Share a time you experienced failure. How did you handle it?
How to Use These Questions Effectively
Balance direct and reflective questions: Include both straightforward and thought-provoking questions to gain deeper insights into the candidate’s values.
Align questions with your company’s core values: Customize your list to emphasize what matters most to your culture.
Standardize your assessments by providing the same questions to all candidates to maintain fairness.
Train evaluators: Ensure your team knows how to assess soft skills, communication clarity, and cultural signals in video responses.
Encourage authenticity: Share guidelines to help candidates prepare for video assessments while avoiding overly scripted answers
Why It Matters for Long-Term Success
Cultural fit assessments aren’t about rejecting candidates who are different. They help you identify where candidates will thrive, ensuring better employee engagement, retention, and performance.
If a candidate’s values don’t align with your company’s, it doesn’t mean they’re unqualified; it simply means they’ll excel in a different environment.
By prioritizing cultural fit in your video assessments, you’re investing in a team that will contribute to your mission with energy, purpose, and shared values.
Conclusion: Take Cultural Fit Seriously in 2025
In a competitive talent market, using video assessments to evaluate cultural fit will:
- Strengthen your hiring decisions
- Improve retention and engagement
- Save time and resources
- Build a cohesive, values-aligned team
Ready to transform your hiring process?
Use Evalufy’s video assessment platform to discover candidates who not only have the skills but also the cultural fit to help your company thrive in 2025 and beyond.
